MBA Medias, Communication and Digital
Specialize in one of the key sectors of the sports business!
- January 2025, September 2025
- 2 years
- French
- 10600
- Initial training / work-study (from the 1st year), In-person
Become an expert in the world of sports media
This program will equip you with all the skills needed to understand the sports media environment, from digitalization to content creation, including roles such as sports journalist or commentator. The courses are conducted in person and delivered in French. It is possible to complete the first year entirely in English.
This MBA course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Our course is ranked among the best Masters Management du Sport et de l'e-sport de France :
MBA Objectives
- Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports media.
- Venture into entrepreneurship
- Acquire the skills needed to design, animate, and produce sports media content
- Facilitate professional integration through a work-study rhythm adapted to the sector
- Master the environment of media and digital in the sports world, from legal to technical aspects
Prerequisites
To enrol in the MBA, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Strengths of the Program
- Updated training to meet the evolution of professions
- Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract
- Initial course with alternating internship possible
- Stay in Lausanne in the 2nd year of the MBA
Enrollment Dates and Duration of the Program
Start
September
OR delayed start january
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Start
September
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Program and Subjects of the MBA Media, Communication, and Digital
Program
Fundamental Courses
- Marketing Strategy and Activation
- Intercultural Management
- Territorial Politics and Community
- Business English + mandatory TOEIC passage
Specific Sports Business Courses
- Sports Equipment Market
- Approach to Sponsorship
- Licensing and Merchandising
- Sports Marketing in France and Internationally
- Digitalization of the Sports World
- Brand Creation Strategy in Sports
Pedagogical Missions
- Organization of a Sports Event
Specific Sports Business Courses
Sports Commentator
- Commentary
- Live Written Commentary
- Public Commentary
- Commentary Preparation
- Media Knowledge
Data
- Video Analysis
- Statistics
- Sports Trading
- Office Automation
Acquisitions
- Sports Rights
- Bidding
- Management of Sports Rights
- Negotiation
- Professional Thesis on a marketing issue
Additional Activities
- Trip to explore the sports of yesterday and today
- Sports business conferences with recognized experts in the sports world on various themes (PR, community management, event organization, volunteering in sports, etc.)
- Experience sharing on global events
- Job Focus (Intervention of an executive, sports media specialist, sports journalist, presenter, digital manager, etc.
Pedagogical Missions
- Acquire theoretical and practical experience in media and communication
- Mandatory TOEIC passage
- Visit to sports studio
- Professional Thesis
- Continuous assessment
- Final exam and oral presentation
- Professional Thesis: written report and oral defense.
- RNCP Exam
Career Opportunities
- Communication Director
- Digital Marketing Manager
- Digital Project Manager
- Social Media Specialist
- Digital Strategy Consultant
- Content Manager
- Marketing Data Analyst
- Entrepreneur in Digital Media
- Public Relations Manager
- Corporate Communication Officer
- ...
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.
Admission based on application and motivation interview.
Continuing Your Journey
You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.
Key Figures
Statistics
- Number of students: 108
- Satisfaction rate: 7/10
- Net employment rate: 68%
- Survey return rate: 98%
- Dropout rate: 10%
- Success rate: 87%
Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake
Site update: May 2024