MBA Major International Sports Events (GESI)
World Cup, European Championships, Olympic Games... Become a key player in major sporting competitions!
- January 2025, september 2025
- 2 ans
- Français
- 10600
- Initial training / work-study (from the 1st year), In-person
Why choose our MBA?
The Major International Sports Events MBA combines theoretical and practical aspects of Major International Sports Events, while drawing on expert speakers and strategic partnerships to ensure an international dimension. By focusing on innovative themes and taking a practical approach, this specialisation places students at the heart of the Major International Sports Events industry, training them to become leaders and agents of change in this fast-evolving sector.
This "Sports Management MBA" course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Our course is ranked among the best Masters Management du Sport et de l'e-sport de France :
Objectives
Our ambition for you
To train experts capable of designing, organising and managing large-scale international sporting events. This 360-hour programme covers the essential and innovative aspects of Major International Sports Events, combining academic knowledge, practical skills and international perspectives.
Course objectives
- Draw up a commercial strategy
- Implement commercial policy
- Manage a sales team and network
- Measure sales performance
For each of the certified skills, there are real-life case studies and files to be compiled and presented to a panel of professionals (oral and written).
Certification is subject to validation of all the skill blocks. A certificate is issued for each block of skills if validation is not complete.
Strengths of the course
- Develop global and innovative expertise in the management of major sporting events
- Strengthen technological and digital skills adapted to the sports industry
- Develop responsible leaders committed to sustainability and social responsibility
- Develop leadership and talent management skills in an international context
Prerequisites
To enrol in the MBA in Sports Management, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Enrollment Dates and Duration of the Program
Start
September
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Programme et matières du MBA
Regulatory framework, contract law, protection of athletes' rights and trademarks.
Organisation of e-sport events, traditional sport vs. e-sport, new trends.
Creation of spectator experiences, involvement before, during and after the event.
Economic impact, financing, case studies of international events.
Encouraging innovation, creating start-ups, entrepreneurial projects.
Communication strategies, media management, public relations.
Leadership development, talent management, team motivation.
Débouchés
- Directeur/Directrice de l’organisation d’événements sportifs internationaux
- Responsable du marketing et sponsoring sportif
- Consultant(e) en gestion de risques et sécurité des événements sportifs
- Responsable de la durabilité et de la responsabilité sociale (RSE) dans le sport
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5)
Admission based on application and motivation interview.
Students with disabilities
- We can provide you with the facilities you need to organise, run and support your studies.
- Disability Officer - Pascal Galantin, Academic Director: contact@sportsmanagementschool.fr
- Accessibility - Access to higher education under the best possible conditions
- Law of 11 February 2005 on equal rights and opportunities
Continuing Your Journey
You can pursue another specialization in MBA (Event, sponsoring, marketing, medias), subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.