MBA Sports Marketing and Digital
Specialize in one of the key sectors of the sports business!
- January 2025, September 2025
- 2 years
- French
- 10600
- Initial training / work-study (from the 1st year), In-person
Become an expert in the world of sports and digital marketing
Our MBA in Sports and Digital Marketing will teach you to become a professional expert in the field of marketing as a whole.
This MBA course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Our course is ranked among the best Masters Management du Sport et de l'e-sport de France :
MBA Objectives
- Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports marketing
- Venture into entrepreneurship
- Facilitate professional integration through a work-study rhythm adapted to the sector
- Obtain the necessary skills to work in an agency or within a marketing department in the sports industry
- Master the project management of marketing from the problem to the deployment of the strategy
Prerequisites
To enrol in the MBA, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Strengths of the Program
- Updated training to meet the evolution of professions
- Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract
- Initial course with alternating internship possible
- Stay in Lausanne in the 2nd year of the MBA
Enrollment Dates and Duration of the Program
Start
September
OR delayed start january
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Start
September
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Program and Subjects of the MBA Sports Marketing and Digital
Program
Fundamental Courses
- Marketing Strategy and Activation
- Intercultural Management
- Territorial Policy and Community
- Business English + mandatory TOEIC exam
Specific Courses in Sports Business
- Sports Equipment Market
- Approach to Sponsorship
- Licensing and Merchandising
- Sports Marketing in France and Internationally
- Digitalization of the Sports World
- Brand Creation Strategy in Sports
Pedagogical Missions
Organization of a Sports Event
Specific Courses in Sports Business
Knowledge of the Environment
- Marketing Project Management
- Marketing Strategy in Sports Business
- Market Studies
- Sports Marketing Environment
- Market Players in Sports Marketing
Communication – Event Management
- Communication and Mediatization of a Sports Event
- Event Project Management
- Exploitation and Activation of Media around a Sports Event
- Press Relations and Community Management
Professional Tools
- Reflective and Professional Approach to One's Project
- Building One's Image through Social Networks
- Desktop Publishing Tools
- Public Speaking
- Professional Thesis on a Marketing Issue
Additional Activities
- Trip to explore the sports of yesterday and today.
- Sports business conferences with recognized experts in the sports world on various topics. (Press Relations, Community Management, Event Organization, Volunteerism in Sports...)
- Sharing experiences on global events.
- Job Focus (Intervention by an executive, general manager, marketing/communication director of a federation, club, brand...)
Pedagogical Missions
- Acquire theoretical and practical experience in marketing with a real case, which will be the organization of a strategy for the event.
- Mandatory TOEIC exam
- Professional Thesis
- Continuous assessment
- Final exam and oral presentation
- Professional Thesis: written report and oral defense.
- RNCP Exam
Career Opportunities
- Digital Marketing Manager
- Sports Marketing Manager
- Marketing Director
- Marketing Manager
- Marketing Analysis Officer
- Sales Manager
- Sponsorship Manager
- Sports Marketing Project Manager
- Communication Director
- Business Development Manager
- Product Manager
- Marketing Manager
- Operational Marketing Specialist
- Key Account Manager
- Business Engineer
- Marketing Analyst
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.
Admission based on application and motivation interview.
Continuing Your Journey
You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.
Key Figures
Statistics
- Number of students: 108
- Satisfaction rate: 7/10
- Net employment rate: 68%
- Survey return rate: 98%
- Dropout rate: 10%
- Success rate: 87%
Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake
Site update: May 2024