MBA Commercial Management and Sports Sponsorship
Specialize in one of the key sectors of the sports business!
- January 2025, September 2025
- 2 years
- French
- 10600
- Initial training / work-study (from the 1st year), In-person
Excel in a Growing Market
Our MBA in Commercial Management & Sports Sponsorship is designed to meet the needs of the rapidly expanding market in the sale of sports products. At the intersection of commerce and marketing, it will enable you to develop genuine expertise in this highly specific professional field. Classes are conducted in person and delivered in French. It is possible to complete the first year entirely in English.
This MBA course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Our course is ranked among the best Masters Management du Sport et de l'e-sport de France :
MBA Objectives
- Train future leaders and managers to have a comprehensive, strategic, and operational understanding of commercial management in sports.
- Venture into entrepreneurship.
- Facilitate professional integration through a well-suited alternating schedule in the sector.
- Acquire the necessary skills to market, distribute, and negotiate sports products and services.
- Master the sales cycle of a product and address the challenges faced by sports product distributors.
Prerequisites
To enrol in the MBA, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Strengths of the Program
- Updated training to meet evolving industry demands.
- Courses with alternating schedules (1 day in class/4 days in the workplace) with apprenticeship or professionalization contracts.
- Possibility of an initial course with interspersed internships.
- Second-year MBA includes a stay in Lausanne.
Enrollment Dates and Duration of the Program
Start
September
OR delayed start january
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Start
September 2024
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Program and Subjects of the MBA Commercial Management and Sports Sponsorship
Program
Fundamental Courses
- Sports Marketing
- Economic Environment of Sports
- Legal Environment of Sports
- Expression (Management and Communication)
- Accounting and Management
- Entrepreneurship
- Project Management
- Marketing Strategy and Activation
- Intercultural Management
- Territorial Policy and Community
- Business English + mandatory TOEIC examination
Specific Sports Business Courses
- Market of Sports Equipment Suppliers
- Approach to Sponsorship
- Licensing and Merchandising
- Sports Marketing in France and Internationally
- Digitalization of the Sports World
- Brand Creation Strategy in Sports
Pedagogical Missions
Organization of a Sports Event
Specific Sports Business Courses
General Subjects
- History of Sports
- History of eSports
- Accounting
- Creating a Budget
- Image Rights
- Company Law
- Contract Law
Advanced Courses
- Management and Team Management
- International Trade
- Management of Commercial Production
- Commercialization of Sports Products and Services
- Legal, Tax, and Social Management of Sports Structures
- Negotiation of Partnership Contracts
- Business Strategy in Sports
- New Technologies and Sports (e-commerce)
Pedagogical Missions
- Acquire theoretical and practical experience in commerce
- Mandatory TOEIC examination
- Professional Thesis
- Continuous assessment
- Final exam and oral presentation
- Professional Thesis: written report and oral defense.
- RNCP Exam
Career Opportunities
- Sales Promoter
- Product Manager
- Sales or Customer Advisor
- Marketing Director
- Communication Director
- Department Manager in a sports store
- Store Manager in a sports store
- Purchasing Manager
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.
Admission based on application and motivation interview.
Continuing Your Journey
You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.
Key Figures
Statistics
- Number of students: 108
- Satisfaction rate: 7/10
- Net employment rate: 68%
- Survey return rate: 98%
- Dropout rate: 10%
- Success rate: 87%
Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake
Site update: May 2024