MBA Sports Events
Specialize in one of the key sectors of the sports business!
- Initial training / work-study (from the 1st year), In-person
- 10600€
- January 2025, September 2025
- 2 years
- French
Become an expert in organizing sports events
Our sports event management training will teach you how to build, budget, promote, and secure partnerships for an event.
Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport de Paris
This MBA course prepares students for the title of "Sales and Marketing Manager, Level 7 certified qualification, NSF codes 312m 312, and 312p, registered with the RNCP on 20/01/2021" awarded by EDUCSUP. Code : RNCP35208
Notre formation est classée parmi les meilleurs Masters Management du Sport et de l'e-sport d'IDF
MBA Objectives
- Train future leaders and managers to have a comprehensive, strategic, and operational vision of sports event management
- Venture into entrepreneurship
- Facilitate professional integration through a work-study rhythm adapted to the sector
- Obtain the necessary skills to design, organize, and deliver a sports event
- Master project management and address issues related to organizing sports events
Prerequisites
To enrol in the MBA, you need to meet the following prerequisites:
- MBA 1 : French and international students with a bac+3 degree
- MBA 2 : French and international students holding a bac+4/5 level degree.
Application deadline: the day the programme starts, except for students requiring a visa (8 weeks before the start of the programme).
Strengths of the Program
- Updated training to meet the evolution of professions
- Alternating courses (1 day in class/4 days in the company) with apprenticeship or professionalization contract
- Initial course with alternating internship possible
- Stay in Lausanne in the 2nd year of the MBA
Enrollment Dates and Duration of the Program
Start
September
OR delayed start january
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Start
September
Course Schedule
Wenesday
Pedagogical missions
Company Cases
Professional Thesis
Program and Subjects of the MBA Sports Events
Program
Fundamental Courses
- Marketing Strategy and Activation
- Intercultural Management
- Territorial Politics and Community
- Business English and mandatory TOEIC passage
Specific Sports Business Courses
- Organization and Management of a Sports Event
- Sports Equipment Market
- Approach to Sponsorship
- Licensing and Merchandising
- Sports Marketing in France and Internationally
- Digitalization of the Sports World
- Brand Creation Strategy in Sports
Pedagogical Missions
- Organization of a Sports Event
Sports Business Courses
Understanding the Environment
- From strategy to the production of an event
- Planning and logistics of the event
- Administration and legislation of the event
Communication – Event Planning
- Communication and media coverage of a sports event
- Event project management
- Exploitation and activation of media around a sports event
Professional Tools
- Reflective and professional approach to your project
- Build your image through social networks
- Desktop publishing tools
- Public speaking
- Professional Thesis on a marketing issue
Additional Activities
- Trip to explore the sports of yesterday and today
- Sports business conferences with recognized experts in the sports world on various themes (PR, community management, event organization, volunteering in sports, etc.)
- Experience sharing on global events
- Job Focus (Intervention of an executive, general manager, marketing/communication director of a federation, club, brand, etc.)
Pedagogical Missions
- Acquire theoretical and practical experience in event planning with the organization of an event (logistics, technical dossier, budgeting, etc.)
- Mandatory TOEIC passage
- Professional Thesis
- Continuous assessment
- Final exam and oral presentation
- Professional Thesis: written report and oral defense.
- RNCP Exam
Career Opportunities
- Event and Hospitality Manager
- Event Coordinator, Site Manager
- Technical Director, Logistics Manager, Project Manager, Site Manager, Communication Manager, Media Coordinator, Hospitality, Sponsorship, VIP space management...
- Project Manager at a sports event organizing company
- Director of Sports for a municipality, regional or departmental council, sports project manager, event coordinator
- ...
Admission Procedures (French and International Students)
MBA (STARTING IN OCTOBER OR DELAYED START IN JANUARY IN THE 4TH YEAR)
- MBA 1 (4th year): students with a bachelor's degree (bac+3/4)
- MBA 2 (5th year): students with a bachelor's degree (bac+4/5), and professionals wishing to specialize in the sports business sector.
Admission based on application and motivation interview.
Continuing Your Journey
You can pursue another specialization in MBA, subject to prerequisites. To explore all possible options, clic here.
Bridges and Equivalences
No bridges or equivalences: enrolling in the program requires completing all modules.
Key Figures
Statistics
- Number of students: 108
- Satisfaction rate: 7/10
- Net employment rate: 68%
- Survey return rate: 98%
- Dropout rate: 10%
- Success rate: 87%
Source: satisfaction and integration surveys carried out by the school in 2023 on the second-year MBA intake
Site update: May 2024