White paper: Impact of Crises on the Organisation of Major International Sports Events

The Sports Management School, a multi campus business school specializing in Sports Business, has adopted an academic structure linking theory and practice from the very start.
Throughout their studies, students carry out numerous real life assignments related to partners, brands or current events. The health crisis that shook the world around the Coronavirus totaled more than 47 million searches on Google in France between January and March 2021. Confronted with this pandemic, the students of the Sports Management School worked on the development and organization of a market study. This study was carried out in April 2020 and its main objective was to define the term «crisis» and identify the most significant issues.
A more precise breakdown of the word «crisis» led us to analyze crises in a more specific area, the Major International Sports Events (MISE). Our first white paper is devoted to the identification of the different forms of crises and analyzes them through the organization of the MISE. This was accomplished via the distribution of quantitative questionnaires, interviews with experts of the sport business, surveys, and observations on the repercussions engendered by the crises. This led to a number of possibilities for consideration.

David Mignot, academic director of SMS and Vincent Chaudel, expert in communication and sport business, talk about the creation of the first white paper of the Sports Management School.